Insights from Parthys Kain

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May 23, 2025
Agentic AI

Google I/O 2025: AI’s Leap into Shopping and Filmmaking (Agentic Checkout and Veo3 Are Here)

By Parthys Kain, Author of the Agentic Species Series

Imagine scrolling Google Search for sneakers when an AI tries them on you virtually and snags them at a discount—no clicks required. Or picture directing a sci-fi short where AI crafts a chase scene with laser blasts and a villain’s snarky quips, all from one prompt. Welcome to Google I/O 2025, where Sundar Pichai unleashed Agentic Checkout and Veo3, two powerhouses straight out of an Agentic Species tale. These aren’t mere tools—they’re autonomous teammates shaking up shopping and filmmaking with sci-fi flair. Grab your virtual popcorn, because Google’s AI is stealing the spotlight.

At I/O 2025, Pichai revealed how Gemini-powered Agentic Checkout and Veo3 transform Search into your personal shopper and Hollywood studio. Agentic Checkout nails your dream outfit at the perfect price, while Veo3 spins videos with sound and voice that could outshine a blockbuster. Forget old-school Google—this is an agentic web where AI acts, not just answers. Ready to meet your new AI stylist and director? Let’s roll.

Meet Your New AI Teammates: ShopBot and Veo3, the Filmmaking Phenom

Agentic Checkout is your “I want it, but not at that price” solution. Part of AI Mode in Search, it lets you upload a photo, virtually try on billions of apparel items, and set a budget. When the price dips, it swoops in, adds to cart, and pays via Google Pay faster than a Black Friday frenzy. Powered by Gemini 2.5 and Google’s Shopping Graph, it’s a tireless shopper who knows your style better than you do.

Then there’s Veo3, Google’s video wizard that’s practically a studio in your browser. Unveiled at I/O, Veo3 crafts realistic videos with sound effects, ambient noises, and lip-synced voices. Prompt “sci-fi chase in a neon city,” and you get a clip with laser zaps and a gritty AI-voiced hero. Available in beta for Google AI Ultra subscribers via Flow, Google’s AI filmmaking tool, Veo3 stitches scenes like a seasoned director.

Why This Changes Everything (No, Really)

Agentic Checkout and Veo3 are rewriting e-commerce and content creation, building an agentic web where AI takes the wheel. Here’s the shake-up:

  • E-Commerce on Autopilot: Agentic Checkout makes shopping effortless, boosting small retailers with seamless conversions. But privacy buffs are eyeing how much data this AI stylist slurps up, hinting at Agentic Species-style dilemmas.
  • Filmmaking for All: Veo3 lets indie creators and marketers whip up pro-grade videos without a budget. Synthetic voices spark deepfake worries, though, raising questions about trust in AI directors.
  • Redefining Creativity: These agents blur human-AI lines. Agentic Checkout curates your wardrobe; Veo3 scripts your vision. Your team might soon boast an AI shopper and filmmaker, leaving you to dream big—or wonder who’s running the show.

A Sci-Fi Future with a Side of Humor

Picture ShopBot-3000 pinging you: “Snagged those sneakers at 20% off, human. You’re welcome.” Or Veo3 chiming in: “Your sci-fi chase is done, but I tossed in a talking robot dog—it’s a vibe.” You laugh, but your cart’s optimized, and your film’s trending. Google’s crafting a world where AI hustles harder than a startup founder, maybe outshining you at deals or directing.

The software and services industry is getting a wild upgrade. Agentic Checkout and Veo3 are here to make life weirder, wilder, and wickedly convenient.

What’s Next?

Next time you hunt for jeans or dream up a movie, Google’s AI might beat you to it, buying your fit or directing your scene. Agentic Checkout and Veo3 are your new shopper and studio, Agentic Species style. Will they make life too easy? Maybe. Will they stir debates about AI’s role? For sure.

What do you think—ready to let AI style your wardrobe or direct your viral video? Drop your thoughts in the comments, and let’s ponder the day AI agents demand Oscars or Black Friday commissions.

Parthys Kain
Author, Innovator, Visionary

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